A softer ritual.
Editorial-magazine pace for beauty stores. References: Glossier, Charlotte Tilbury, Fenty Beauty, Westman Atelier, Hourglass.
What makes Bloom different.
Deltas from AtlasEvery Atlas-family theme uses the same block vocabulary and screen architecture. What changes is the visual chrome: palette, font, photography, and a few targeted primitives. Here's what Bloom swaps in.
- 01
Mauve-ink primary (#2A1A1A) — deeper than black on a pink-cream background; reads soft, considered.
- 02
Blush accent (#D38A7A) on CTAs and link underlines. The colour of a working-class lip tint.
- 03
Warm porcelain background and rose-cream surface bands. The whole page glows.
- 04
Playfair Display for Display + section headings, with italics on the big sizes. Inter does the heavy lifting in body copy.
- 05
Section eyebrows lean "FOR SKIN" / "RITUAL" rather than Atlas's editorial-product framing.
Inherited from Atlas.
Every screen, every block type, every empty-state pattern — Bloom ships with the same fully populated defaults Atlas does. Product detail, cart, search, account, wishlist, the long tail of secondary screens. Editable, all of it. Atlas is the bar every Bloom merchant inherits the day they install.